Brand safety is not a single feature — it is an end-to-end discipline spanning inventory selection, pre-bid evaluation, in-flight monitoring, and post-bid verification. Every impression we bid on passes through a multi-layered governance framework designed to protect advertiser equity, ensure compliance, and maximize the long-term value of every media dollar.
Shield advertiser brands from invalid traffic (IVT), fraud, and unsuitable ad adjacency
Independent, third-party validated measurement of traffic quality and viewability
Continuously refine rules, models, and policies using cross-channel data feedback
A multi-dimensional system from data layer to service layer — every bid request is comprehensively screened before reaching a campaign
A four-layer architecture that screens every bid request before it reaches a campaign:
We pre-evaluate and filter inventory before bidding — not after. Invalid traffic is rejected at the auction stage. Every supply source is scored against historical performance, fraud signals, and content adjacency before a bid is placed.
Openturbo aligns its policies and controls with globally recognized frameworks:
Campaigns can be independently measured and audited by leading verification partners, providing objective post-bid confirmation of where ads ran, what they ran next to, and how much inventory was valid.
Different brands have different risk tolerances. Openturbo's three-tier model lets advertisers calibrate adjacency risk against reach and performance goals.
Excludes Floor, High-Risk, and Medium-Risk content categories. Ads appear only in environments aligned with the GARM Brand Safety Floor plus conservative suitability tiers.
Excludes Floor and High-Risk categories. Allows adjacency to Medium-Risk content where relevant. The recommended default for most performance and brand campaigns.
Advertisers can opt out of specific content categories at the campaign level
Every brand safety risk has a systematic solution, not just a toggle switch
| Risk | What Openturbo Does |
|---|---|
| Wasted spend on fraudulent or non-human traffic | Multi-layer pre-bid filtering + MMP-integrated IVT detection |
| Brand appearing next to unsafe or unsuitable content | GARM-aligned tiered controls + category & vertical exclusions |
| Inability to verify where ads actually ran | Third-party measurement + supply-path transparency |
| Reactive (post-bid) brand-safety control | Pre-bid inventory scoring as a native part of bidding |
| Stale rules that miss new fraud patterns | Continuous model retraining and rule iteration |
| One-size-fits-all adjacency settings | Three-tier suitability model + vertical-specific configurations |
We treat transparency as a feature, not a finish line — delivering trustworthy, independent measurement through industry-leading verification partners.
Hourly-updated dashboards covering brand safety, IVT, viewability, and performance KPIs
See which exchanges, SSPs, and publishers delivered your impressions
Documentation and evidence packages for client-side audits, with defined SLAs for incident investigation
To discuss a brand safety assessment, request an audit of an existing campaign, or align on custom suitability controls for your vertical, reach out to our team.